artwork specifications

ADS

We utlilize Adobe Creative Suite CS4 to create our products and publications. For your convenience, we can accept smaller files (under 5 MB) via email; on CD, DVD or flash (thumb) drive; or you can upload to our FTP site (please contact us for FTP login information). A color proof (low resolution PDF or printout) should always accompany your submission for comparison purposes.

If supplying us with your ad please follow these guidelines:

- PREFERRED FILE TYPE: Adobe press-quality PDF, with crops and registration marks, 1/4” bleed (FULL 1/4" EACH SIDE), all copy 1/4” in from trim area (EACH SIDE), and all fonts changed to outlines.
- Adobe Indesign: 1/4” bleed (FULL 1/4" EACH SIDE), all copy 1/4” in from trim area (EACH SIDE), packaged with all links and fonts included (or all fonts changed to outlines).
- Adobe Illustrator: with crops and registration marks, 1/4” bleed (FULL 1/4"EACH SIDE), all copy 1/4” in from trim area (EACH SIDE), change all fonts to outlines, and embed all artwork in the file.
- Adobe Photoshop: file must be high resolution (300 DPI at 100% of actual size), 1/4” bleed (FULL 1/4"EACH SIDE), all copy 1/4” in from trim area (EACH SIDE), and all fonts rasterized or included with file.

Note all files / color swatches should be CMYK unless file is for the web.

PHOTOS

All photos / art (as JPGs or Photoshop EPSs) should be supplied at 300 DPI and 100% of the actual print size (for example, if the photo / art will be printed 4”x6” in a brochure, the file should physically be at least that large). A large file can always be reduced in size, but a small file cannot be enlarged without losing resolution and the photo / art becoming pixelated. Note that most photos on the web are 72 DPI (which is low resolution used only for the internet) which is not high enough resolution for printing. Also note that most photos on the web are copyrighted and should not be downloaded and used without written permission.

LOGOS

When submitting your logo to us, please supply it in vector format (Adobe Illustrator .ai or .eps). If you are unsure what type of art you have, you can ask your provider or contact us. (Please note that not all .eps files are vector art.) If you supply us with a JPG or .psd, please ensure that the art is physically as large as possible and 300 DPI.

 

As always, if you have any questions don't hesitate to contact us. We're here to help!